Solstice


Sosltice was my response to Brand Opus’ 2025 hatch brief, with this brief being to create a non-alcoholic drinks brand that interrupts the market but doesn’t seem out of place served in bars and venues across the UK, leaving room to expand globally.

My interpreatation of this brief produced Solstice, inspired by the Earths journey orbiting around the sun each year Solstice is a non-alcoholic cocktail/cordial drink  with two different energy/mood enhancing varieties; day and night.  ‘Day’ is inspired by the summer solstice (longest day of the year) with its bright white branding, the uplifting arrows and refreshing fruity taste. ‘Night’ is inspired by the winter solstice (shortest day of the year) with black branding, winding down arrows and warming mellow flavours. Its purpose, to meet the market in the middle where non-alcoholic drinks and mood enhancing drinks meet, where people can enjoy the enhancing affects of alcohol without compromise. With it’s simple patterned branding the design can be applied into many scenarios; cans & bottles, boxing, beer mats, social media, etc.


Disclaimer: Solstice is a completely made up brand by myself for a design project and is not a real product.

Solstice comes in 2 flavour varieties; day and night, as well as the option to buy pre-mixed cocktails or the cordial itself to have a go at your own creations.
The label is made out of a handmade recycled paper and cotton mix for a comfortable feel in the hands as well as adding a physical texture finsih rather than a digital one, giving a more tactile feel.  
Day is advertised more as an uplifting drink with fresh and citrussy notes, made with ingredients that boost energy and stimulate the brain making outdoor summer activities all the more positive, fun and memorable without the negatives alchol can bring with it.
Night is advertised as more of a relaxing drink with warm and mellow spices, made with ingredients that relax and slow the mind and muscles and activate the social part of your brain to engage in more intimate and cozy social situatuons.
Solstice cordials sitting among other drinks, they are able to stand out but not overpower the shelf.




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